Successful Healthcare Recruitment Strategies for Uncovering Talent!

 

Are you a medical recruiter? Yes, then you can easily point out the challenges of recruiting in the healthcare department. Long time to find the right talent, high turnover rates, and lack of suitable talent are some of the significant drawbacks. The health care industry encounters huge shortages of talents, which are expected to grow over the upcoming years. Apart from medically and clinically trained professionals, there is a shortage of non-clinical workers as well, like security guards, facility maintenance, and food service workers. 

The hiring process is totally different than it used to be 10 years ago. We need to refine our strategies every now and then to get the best talent on board. There is no point in relying on the old tactics to get quality candidates. So, it is essential to look for the best strategies and implement them. Find out suitable applicants not only for your patients but also for your organization. 

Innovative tips to improve the recruitment process

1. Improve your hiring practices

If you are still using the mail or fax to hire candidates, then you must be losing out on the best talents. Opt for the modern and straightforward methods to hire the best talents in your company. Technology has a great impact on the healthcare department in numerous ways, and the hiring department is not an exception. As per some surveys, candidates now opt for online job searching methods. Post your job openings online so that candidates can easily find out the job posting. Buy any video recruiting software subscription to ease out the hiring procedure. Spend some time contemplating the best hiring practices, and attract the best healthcare professionals.

2. Update your branding

Always keep in mind that your company is not just about the logo; it is all about how you represent yourself in person. If you haven’t freshened your branding in years, then it is time to do so. The company’s branding includes many things like your values, culture, goals, etc. Potential candidates will not be interested in the outdated branding. It is not good for the company’s reputation. From the social media to the website, your brand stretches to different platforms. Candidates should see the same message on each platform they visit. It definitely enhances the branding of your organization.

3. Post the vacancy on famous Job boards

Posting the job on your website will definitely bring plenty of candidates, but it doesn’t ensure the quality. If you want to see a flood of applicants who are an excellent fit for the role, post the opening on some popular job boards. Identify the best job boards, and source the best talent to find practitioners, nurses, and other candidates. Job boards have become great options for finding the quality talent for any role. Most candidates now look for their options on these job boards. Reach out to the candidate who you think would be a great fit for the position. For biased free hiring, you can also use video interview software. 

4. Keep the hiring procedure short

Stretching the hiring process longer than necessary will only lead to losing the best applicants. Unanswered questions and delayed responses make the candidate disengaged, and he tends to look for other opportunities. Make your recruiting process simple, and conduct rounds that are essential. Tell the candidate number of rounds in advance, so there is no confusion afterward. Draw the hiring process shorter, and get the prospective candidate onboard. 

5. Provide extra benefits

One of the main symptoms of facing challenges in hiring healthcare professionals is the lack of extra benefits. Upgrade your benefits if you wish to get the best talent in your organization. Design your benefits in a way that promotes work-life balance. Healthcare professionals now look for a company that offers good compensation packages. After the COVID-19 pandemic, most companies upgraded their packages. These packages include things like-

     • Free insurance

     • Travel or relocation allowances

     • Tuition assistance

     • CME allowances

     • Free medical or dental insurance

     • Quartly or retention bonuses

     • Sign-on bonuses

     • Perks like free lunch or a gym membership 

     • Maternity leave, remote work, flexible time, or increased PTO

Many companies offer referral bonuses as well, which benefits employees by bringing new candidates to the organization.

6. Highlight your culture

Only hiring the healthcare candidate is not enough; make strategies to retain them. For this, focusing on your company’s culture is imperative. Highlighting the company’s culture will help not only in recruiting the best talents but also in retaining them. Burnout is the essential reason that forces nurses to quit their jobs. Develop a culture that cares both for the patients and staff members.

Emphasize the positive work environment when seeking new talent for your company. 

When a candidate looks for the company, he checks out both the benefits and the work culture. Candidates scroll through the pictures of the company on the website to find out how happy employees are looking. Keep your social media account up to date by posting different pictures, and attracting a wide pool of candidates. Always know that your culture reflects the value of the organization. 

7. Design a multi-platform campaign

Although posting a job opening on job boards is important, but it is not enough. The most successful hiring strategy focuses on multiple platforms to not miss out on incredible talents for the organization. Post your jobs on different platforms like social media, job boards, your website, etc. Advertising your vacancies across different platforms will ensure reaching out to the maximum number of candidates. If someone has applied for the job on your website in the past, you can send him a mail regarding the current opening in your company. Design paid ads and run them on different social media networks. When healthcare professionals see subscription ads on different platforms, they will definitely apply for the role. 

8. Plan ahead

With a dwindling medical workforce and high-pressure healthcare recruitment environment, the best way to hire healthcare professionals is to devise a plan in advance. Always think about the recruiting practices, and opt for the best tips. Create a data-driven hiring plan with the following tricks. 

• Build a long-term and short-term hiring roadmap. 
• Determine the most successful applicant engagement strategy for the opening in your organization. 
• Maximize your hiring technology for candidate and employee data. 

Planning ahead will give you time to think about your hiring strategy. Keep the important points in mind, and uncover hidden talent by implementing the best recruiting practices. 

9. Opt for third-party resources

You need to explore opportunities to overcome permanent or temporary staffing gaps. Sometimes third-party resources can prove to be great for your recruiting procedure. Look for a third-party recruiting specialist to choose the best candidate among a lot for the healthcare department. These third-party resources can be consulting firms, outsourcing companies, and full-time or temporary healthcare hiring agencies. The third-party resources will look for the requirements of the job post and source the best candidate accordingly.

10. Think long-term

As a medical recruiter, you may find candidates that are not fit for the current opening but could be an excellent addition in the future. If you find such talent, you must keep them in the talent pool and interact with them on a regular basis. Inform them about your work culture, and enlighten them about the positive environment in your organization. Tell them that joining your company would be a great opportunity for their career. 

Not providing proper attention, overlooking, and ignoring, will leave a poor impression on interested candidates. This will create a negative impact on them about your workplace. Acknowledge the importance of maintaining the current relationship, nurturing, and initiating to recognize the best performers. Find excellent talents quickly, and fill in the position for the future. 

Conclusion

No matter how many candidates you have hired in the past, there is always the chance of improvement in the hiring process. Healthcare recruiters need to be updated with the ongoing trends and meet the demand of the organization. For successful hiring, professionals need to understand the importance of these tips and hacks. Use the strategies mentioned above to enhance your ability to get the best talent on board.