Thursday, 31 March 2022

How Can Video Interviewing Benefit You?

 Video interviewing is the modern way of hiring better candidates quickly, efficiently, and for significantly less. This platform gained extreme popularity during the pandemic when connecting with candidates in person became impossible. Video interviews transformed the recruitment industry to the extent that almost 87% of recruiters have started using and still constantly depend on these tools to streamline their hiring process. Hiring candidates through a digital medium is one of the permanent changes post-pandemic, which is why we see a continuous hike in this percentage. This guide will assist you in better learning the benefits of digital interviewing and some top recommendations that you can choose from. Also, we will share some quick tips for both recruiters and candidates using which they can ace their following video interview.

What is video interviewing

Video interviewing is similar to video calls but executed in a job interview format. The medium of these interviews can be a specially designed video interview software (Jobma) or any other video conferencing platform (Skype or Google Meet). These interviews let a recruiter engage and hire the candidates without meeting them in person. 

Benefits of video interviewing

Video interviewing is mutually beneficial for the recruiter and candidates, which means that both of them, directly and indirectly, gain using this platform. Let's deeply study the benefits that come along.

 

·         Speeds the hiring process

Video interviewing helps recruiters save a lot of time, and a significant chunk of this time is saved during traveling to the interview location. Statistically, recruiters can video interview a candidate in 30-45 minutes, which means these interviews are six times faster. A recruiter can save up to half of the average time filling a job position. 

 

·         Removes the geographical barriers and widens the candidate pool

We will discuss the geographical barriers here in two parts: the inability to travel during the pandemic restrictions, and the other is hiring a remote workforce post-pandemic.

 

Since these interviews are held digitally, it connects the recruiter and candidates irrespective of their location. It is no longer necessary that the prospect has to be co-located. Any organization can hire candidates globally, which widens their candidate pool. This saves the recruiters from the challenge of labor shortage.

 

Additionally, a hybrid or remote work culture is yet another part of the new normal, and in such a scenario, these interviews hold even greater importance. This is one of the compelling reasons video interviews are still (post-pandemic) enormously practiced worldwide.

·         Cost-effective

Video interviews are the most cost-efficient alternative to an office interview. These interviews help recruiters save 67% of the cost while hiring. A considerable portion of this cost is saved due to travel. The other half is held while scheduling and organizing an office meeting.

 

Additionally, many industries worldwide bare the cost of traveling and accommodation for the potential candidate to the interview location. Video interviews help the recruiters decide before they spend any expense due to this reason. The recruiters and the candidates save a lot of costs at different levels when this medium is adopted.

 

·         Enhances the quality of hire

Once a job opportunity is posted on the internet, a recruiter receives hundreds of applications for the same position. While screening each application personally, there is a strong chance that the recruiter can miss some very potential candidates. This rambling task may lose the most promising prospects to other organizations. While using one-way video interviews, the recruiter can quickly and effectively shortlist highly qualified candidates based on their skills and preferences of the employer.

 

·         Transparent hiring process

It is ubiquitous that recruiters intentionally or unintentionally get biased toward candidates on various grounds. Due to this reason, the majority of wrong hiring decisions are made. Video interviewing has eliminated any possible bias during the hiring as artificial intelligence knows no discrimination. Every applicant is given an equal chance to perform, and every stage of hiring is trackable while you use interview software. 

 

·         Flexible scheduling

The majority of prospects are already employed or serving their notice period while they apply for a new job. It becomes challenging to manage meeting the recruiter during work hours and business days in such a scenario. Video interviewing keeps the professional ethics intact, and these interviews can be conducted according to the time availability of both. 

 

Top recommendations for video interview platforms

It is always beneficial if a recruiter adopts video interview software for hiring. This is because this software provides the features and tools that ease hiring at every level. Video interviews can be further divided into:

One-way video interviews

One-way interviews or pre-recorded interviews are used as initial screening tools. A recruiter can use one-way interviews and eliminate the need to screen each application personally. They can simply prepare a question kit that can include the skill-based test and relevant inquiries (notice period, work experience, etc.) and send it to all the applicants in bulk or post it on a job portal or each candidate separately. The video responses submitted by the applicants can be shared, rated, and reviewed by the hiring team. Using this procedure, they can shortlist the candidates for further interview rounds.

Live video interviews

These interviews come successive, as soon as the recruiter shortlist the candidates. They can organize these live video interviews and select or reject the candidates. These interviews are equally professional and the most brilliant alternative to office interviews. Due to the pandemic restriction, these interviews accumulated vogue when it became difficult to travel to the interview location.

Some of the video interview platforms are:

·         Jobma (highly rated)

·         iMocha

·         EasyHire

·         HireBeat

·         ZipRecruiter

·         Breezy

·         interviewstream

·         Google Meet (video conferencing)

·         Skype (video conferencing)

All the platforms mentioned above are efficient, but a personal recommendation would be Jobma. Jobma is an approvingly rated and globally trusted video interview software known for its services for over five years now. They provide free trials and demos. You can log on to their website and seek assistance from their customer care staff to better understand their services. Also, explore their brand promotion and panel interviewing options which are much appreciated in the recruitment industry.

Tips for the recruiters to conduct a better video interview

·         Prepare the interview questions well in advance as these interviews don't give a scope of much casual interaction. Video interviews, unlike office interviews, are quick and specific.

·         Learn the platform you use for the video interview. As a recruiter, if you struggle using the technology, this would portray a lousy image in front of the candidate.

·         Maintain professional ethics and dress accordingly. Recruiters are equal members of interviews, and it's never only the candidate's responsibility to present themselves.

 

Tips for the candidates to perform better in a video interview

·         Ensure that the camera angle is constant throughout the interview and your face is visible to the recruiter. Since these interviews eliminate personal meetings, you are judged on your facial and non-verbal body language.

·         Try to set up a space that's well-lit and free from additional distractions; any disturbance in the conversation might break the flow and disinterest the recruiter.

·         Always ask for the recruiter's contact detail in advance. Even after multiple rechecks, there is a possibility of the interview getting disconnected. You can call the recruiter and continue the discussion in such a situation. This would lay a great impression and underline that you are respectful of the recruiter's time.

Wrapping up

Video interviews are common practice these days, and it is strongly believed that they will continue to stay in the industry. If you have not yet implemented this medium in your recruitment, you must consider it today.

We comprehend that choosing what platform to use can be a confusing decision. You can either make a safe choice with Jobma or explore various fora and see which one suits your organization best.

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