Video interviewing is the modern way of hiring better candidates
quickly, efficiently, and for significantly less. This platform gained extreme
popularity during the pandemic when connecting with candidates in person became
impossible. Video interviews transformed the recruitment industry to the extent
that almost 87% of recruiters have started using and still constantly depend on
these tools to streamline their hiring process. Hiring candidates through a
digital medium is one of the permanent changes post-pandemic, which is why we
see a continuous hike in this percentage. This guide will assist you in better
learning the benefits of digital interviewing and some top recommendations that
you can choose from. Also, we will share some quick tips for both recruiters
and candidates using which they can ace their following video interview.
What is video interviewing
Video interviewing is similar to video
calls but executed in a job interview format. The medium
of these interviews can be a specially designed video interview software (Jobma)
or any other video conferencing platform (Skype or Google Meet). These
interviews let a recruiter engage and hire the candidates without meeting them
in person.
Benefits of video interviewing
Video interviewing is mutually beneficial for the recruiter
and candidates, which means that both of them, directly and indirectly, gain
using this platform. Let's deeply study the benefits that come along.
·
Speeds the hiring process
Video interviewing helps recruiters save a lot of time, and
a significant chunk of this time is saved during traveling to the interview
location. Statistically, recruiters can video interview a candidate in 30-45
minutes, which means these interviews are six times faster. A recruiter can
save up to half of the average time filling a job position.
·
Removes the geographical
barriers and widens the candidate pool
We will discuss the geographical barriers here in two
parts: the inability to travel during the pandemic restrictions, and the other
is hiring a remote workforce post-pandemic.
Since these interviews are held digitally, it connects the
recruiter and candidates irrespective of their location. It is no longer
necessary that the prospect has to be co-located. Any organization can hire
candidates globally, which widens their candidate pool. This saves the
recruiters from the challenge of labor shortage.
Additionally, a hybrid or remote work culture is yet
another part of the new normal, and in such a scenario, these interviews hold
even greater importance. This is one of the compelling reasons video interviews
are still (post-pandemic) enormously practiced worldwide.
·
Cost-effective
Video interviews are the most cost-efficient alternative to
an office interview. These interviews help recruiters save 67% of the cost
while hiring. A considerable portion of this cost is saved due to travel. The
other half is held while scheduling and organizing an office meeting.
Additionally, many industries worldwide bare the cost of
traveling and accommodation for the potential candidate to the interview
location. Video interviews help the recruiters decide before they spend any
expense due to this reason. The recruiters and the candidates save a lot of
costs at different levels when this medium is adopted.
·
Enhances the quality of
hire
Once a job opportunity is posted on the internet, a
recruiter receives hundreds of applications for the same position. While
screening each application personally, there is a strong chance that the
recruiter can miss some very potential candidates. This rambling task may lose
the most promising prospects to other organizations. While using one-way
video interviews, the recruiter can quickly and effectively shortlist highly
qualified candidates based on their skills and preferences of the employer.
·
Transparent hiring process
It is ubiquitous that recruiters intentionally or
unintentionally get biased toward candidates on various grounds. Due to this
reason, the majority of wrong hiring decisions are made. Video interviewing has
eliminated any possible bias during the hiring as artificial intelligence knows
no discrimination. Every applicant is given an equal chance to perform, and
every stage of hiring is trackable while you use interview software.
·
Flexible scheduling
The majority of prospects are already employed or serving their notice
period while they apply for a new job. It becomes challenging to manage meeting
the recruiter during work hours and business days in such a scenario. Video
interviewing keeps the professional ethics intact, and these interviews can be
conducted according to the time availability of both.
Top recommendations for video interview
platforms
It is always beneficial if a recruiter
adopts video interview software for hiring. This is because this software
provides the features and tools that ease hiring at every level. Video
interviews can be further divided into:
One-way video interviews
One-way interviews or pre-recorded
interviews are used as initial screening tools. A recruiter can use one-way
interviews and eliminate the need to screen each application personally. They
can simply prepare a question kit that can include the skill-based test and
relevant inquiries (notice period, work experience, etc.) and send it to all
the applicants in bulk or post it on a job portal or each candidate separately.
The video responses submitted by the applicants can be shared, rated, and reviewed
by the hiring team. Using this procedure, they can shortlist the candidates for
further interview rounds.
Live video interviews
These interviews come successive, as soon as
the recruiter shortlist the candidates. They can organize these live video interviews
and select or reject the candidates. These interviews are equally professional
and the most brilliant alternative to office interviews. Due to the pandemic
restriction, these interviews accumulated vogue when it became difficult to
travel to the interview location.
Some of the video interview platforms are:
·
Jobma (highly rated)
·
iMocha
·
EasyHire
·
HireBeat
·
ZipRecruiter
·
Breezy
·
interviewstream
·
Google Meet (video conferencing)
·
Skype (video conferencing)
All the platforms mentioned above are
efficient, but a personal recommendation would be Jobma. Jobma is an
approvingly rated and globally trusted video interview software known for its
services for over five years now. They provide free trials and demos. You can
log on to their website and seek assistance from their customer care staff to
better understand their services. Also, explore their brand promotion and panel
interviewing options which are much appreciated in the recruitment industry.
Tips for the recruiters to conduct a
better video interview
·
Prepare the interview
questions well in advance as these interviews don't give a scope of much casual
interaction. Video interviews, unlike office interviews, are quick and
specific.
·
Learn the platform you use
for the video interview. As a recruiter, if you struggle using the technology,
this would portray a lousy image in front of the candidate.
·
Maintain professional
ethics and dress accordingly. Recruiters are equal members of interviews, and
it's never only the candidate's responsibility to present themselves.
Tips for the candidates to perform
better in a video interview
·
Ensure that the camera angle is constant
throughout the interview and your face is visible to the recruiter. Since these
interviews eliminate personal meetings, you are judged on your facial and
non-verbal body language.
·
Try to set up a space that's well-lit and
free from additional distractions; any disturbance in the conversation might
break the flow and disinterest the recruiter.
·
Always ask for the recruiter's contact
detail in advance. Even after multiple rechecks, there is a possibility of the
interview getting disconnected. You can call the recruiter and continue the
discussion in such a situation. This would lay a great impression and underline
that you are respectful of the recruiter's time.
Wrapping up
Video interviews are common practice these
days, and it is strongly believed that they will continue to stay in the
industry. If you have not yet implemented this medium in your recruitment, you
must consider it today.
We comprehend that choosing what platform to
use can be a confusing decision. You can either make a safe choice with Jobma
or explore various fora and see which one suits your organization best.